[The internet] dispenses its never-ending little shots of positivity—a life-changing e-mail here, a funny YouTube video there—in gloriously unpredictable cycles. It seems unrealistic to expect people to spend all day clicking reward bars—searching the web, scanning the relevant blogs, checking e-mail to see if a co-worker has updated a project—and then just leave those distractions behind, as soon as they’re not strictly required, to engage in “healthy” things like books and ab crunches and undistracted deep conversations with neighbors. It would be like requiring employees to take a few hits of opium throughout the day, then being surprised when it becomes a problem.
This idea of internet addiction can be scary, and Anderson does seem to offer some degree of warning. But in the end, he suggests that distraction may not be so bad for the brain. This time, his source is Proust's À la Recherche du Temps Perdu:
It’s important to remember, however, that the most famous moment in all of Proust, the moment that launches the entire monumental project, is a moment of pure distraction: when the narrator, Marcel, eats a spoonful of tea-soaked madeleine and finds himself instantly transported back to the world of his childhood. Proust makes it clear that conscious focus could never have yielded such profound magic: Marcel has to abandon the constraints of what he calls “voluntary memory”—the kind of narrow, purpose-driven attention that Adderall, say, might have allowed him to harness—in order to get to the deeper truths available only by distraction. That famous cookie is a kind of hyperlink: a little blip that launches an associative cascade of a million other subjects. This sort of free-associative wandering is essential to the creative process; one moment of judicious unmindfulness can inspire thousands of hours of mindfulness.
Yes, the article is long, but I encourage you to take some time and read it if you too find yourself living a slightly distracted life. Then you can start following me on Twitter.