The Comedy Awards won't air on Comedy Central, MTV and every other Viacom network until April 10th, but last night the award show was filmed live at Hammerstein Ballroom in New York City.
As could be expected, comedy bloggers from all over were live-blogging the red carpet outside and the show inside. Even The Comedy Awards themselves tweeted during the show and posted the winners on their website this morning.
Which brings me to my main question about this new award show: Why didn't they just air it live? As the Super Bowl and the Oscars have learned recently, live events on TV have the power to harness social media energy from both celebrities and influencers at the event and fans watching at home in real time. By splitting these two events up, it seems like The Comedy Awards may have missed a major opportunity. On that note, here's just one of the many bootleg YouTube videos that I expect to emerge from the iPhone-equipped audience before the show airs in two weeks.